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Steve Jobs 2011

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Steve Jobs 2011

Steve Jobs 2011
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Steve Jobs 2011

Steve Jobs 2011
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Steve Jobs 2011

Steve Jobs 2011
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lunes, 31 de octubre de 2011

——— Discurso (transcripción original del inglés) Steve Jobs Stanford Commencement Speech 2005 ——

Thank you. I’m honored to be with you today for your commencement from one of the finest universities in the world. Truth be told, I never graduated from college and this is the closest I’ve ever gotten to a college graduation.
Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.
The first story is about “connecting the dots”.
I dropped out of Reed College after the first six months but then stayed around as a drop-in for another eighteen months or so before I really quit. So why did I drop out? It started before I was born. My biological mother was a young, unwed graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife, except that when I popped out, they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking, “We’ve got an unexpected baby boy. Do you want him?” They said, “Of course.” My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would go to college.
This was the start in my life. And seventeen years later, I did go to college, but I naïvely chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life, and no idea of how college was going to help me figure it out, and here I was, spending all the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back, it was one of the best decisions I ever made. The minute I dropped out, I could stop taking the required classes that didn’t interest me and begin dropping in on the ones that looked far more interesting.
It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms. I returned Coke bottles for the five-cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example.
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer was beautifully hand-calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans-serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later when we were designing the first Macintosh computer, it all came back to me, and we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts, and since Windows just copied the Mac, it’s likely that no personal computer would have them.
If I had never dropped out, I would have never dropped in on that calligraphy class and personals computers might not have the wonderful typography that they do.
Of course it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward. You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future. You have to trust in something–your gut, destiny, life, karma, whatever–because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.
My second story is about love and loss.
I was lucky. I found what I loved to do early in life. Woz and I started Apple in my parents’ garage when I was twenty. We worked hard and in ten years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees. We’d just released our finest creation, the Macintosh, a year earlier, and I’d just turned thirty, and then I got fired. How can you get fired from a company you started? Well, as Apple grew, we hired someone who I thought was very talented to run the company with me, and for the first year or so, things went well. But then our visions of the future began to diverge, and eventually we had a falling out. When we did, our board of directors sided with him, and so at thirty, I was out, and very publicly out. What had been the focus of my entire adult life was gone, and it was devastating. I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down, that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure and I even thought about running away from the Valley. But something slowly began to dawn on me. I still loved what I did. The turn of events at Apple had not changed that one bit. I’d been rejected but I was still in love. And so I decided to start over.
I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods in my life. During the next five years I started a company named NeXT, another company named Pixar and fell in love with an amazing woman who would become my wife. Pixar went on to create the world’s first computer-animated feature film, “Toy Story,” and is now the most successful animation studio in the world.
In a remarkable turn of events, Apple bought NeXT and I returned to Apple and the technology we developed at NeXT is at the heart of Apple’s current renaissance, and Lorene and I have a wonderful family together.
I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful-tasting medicine but I guess the patient needed it. Sometimes life’s going to hit you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love, and that is as true for work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do. If you haven’t found it yet, keep looking, and don’t settle. As with all matters of the heart, you’ll know when you find it, and like any great relationship it just gets better and better as the years roll on. So keep looking. Don’t settle.
My third story is about death.
When I was 17 I read a quote that went something like “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “no” for too many days in a row, I know I need to change something. Remembering that I’ll be dead soon is the most important thing I’ve ever encountered to help me make the big choices in life, because almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago, I was diagnosed with cancer. I had a scan at 7:30 in the morning and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctors’ code for “prepare to die.” It means to try and tell your kids everything you thought you’d have the next ten years to tell them, in just a few months. It means to make sure that everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy where they stuck an endoscope down my throat, through my stomach into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated but my wife, who was there, told me that when they viewed the cells under a microscope, the doctor started crying, because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and, thankfully, I am fine now.
This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept. No one wants to die, even people who want to go to Heaven don’t want to die to get there, and yet, death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life. It’s life’s change agent; it clears out the old to make way for the new. right now, the new is you. But someday, not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it’s quite true. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice, heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalogue, which was one of the bibles of my generation. It was created by a fellow named Stuart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late Sixties, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras. it was sort of like Google in paperback form thirty-five years before Google came along. I was idealistic, overflowing with neat tools and great notions. Stuart and his team put out several issues of the The Whole Earth Catalogue, and then when it had run its course, they put out a final issue. It was the mid-Seventies and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath were the words, “Stay hungry, stay foolish.” It was their farewell message as they signed off. “Stay hungry, stay foolish.” And I have always wished that for myself, and now, as you graduate to begin anew, I wish that for you. Stay hungry, stay foolish.
Thank you all, very much.
——- END ——-

Steve Jobs In memoriam

ELMUNDO.ES

2010 fue el año que vio nacer el último dispositivo revolucionario de la mente del genio de San Francisco, el iPad. En un primer momento fue despreciado por muchos como un 'iPhone grande', pero el tiempo ha demostrado que las tabletas han llegado para quedarse. «Queríamos hacer un tercer dispositivo, que no fuese ni un ordenador ni un 'smartphone' y que, lógicamente, funcionase mejor. Lo que hace el iPad es extraordinario, ofrece la mejor experiencia de navegación por la web que jamás ha habido. Tienes todo Internet en tu mano».

El iPad ha sido su última gran creación. Las tabletas son el dispositivo del presente, porque el dispositivo del futuro lo tendrá que presentar un nuevo visionario, el que recoja la antorcha con la que Steve Jobs nos ha iluminado durante estas décadas.

Steve Jobs In memoriam

ELMUNDO.ES

En 2007, después de multitud de rumores que hacían hervir la red, llegó una de las presentaciones más esperadas del CEO de Apple. Muchos esperaban la presentación de un teléfono bajo la marca de la manzana, pero lo que Jobs enseñó ese día superó todas las expectativas. Tras hacer un repaso de sus grandes productos, mostró un iPod con controles táctiles y pasó a presentar uno de los teléfonos más deseados: el iPhone. «Hoy Apple va a reinventar los teléfonos. Los 'smartphones' pueden ser pequeños, bonitos, pero son complicados de usar. Lo que nosotros hemos hecho con el iPhone es hacer un teléfono bonito y además muy fácil de usar. Es un dispositivo que funciona como magia, no necesita lápiz, es muy bonito, es multitáctil y además lo hemos patentado nosotros».

Steve Jobs In memoriam

ELMUNDO.ES

En 2005, Jobs fue invitado por la universidad de Stanford a dar un discurso a los estudiantes durante la ceremonia de graduación y esa charla, estructurada alrededor de tres breves historias personales, se ha convertido en una de sus intervenciones más famosas y un ejemplo de su filosofía de vida. «Tienen que encontrar lo que aman hacer. Y esto vale tanto para el trabajo como para el amor. La única forma de tener un trabajo genial es amar lo que hacen. Si aún no lo han encontrado sigan buscando. No se conformen». A lo que añadió Jobs para hablar sobre la muerte. «A los 17 años leí una cita que decía algo como: 'si vives cada día como si fuera el último, algún día tendrás razón'. Aquello me marcó y me he pasado cada mañana durante los últimos 33 años mirándome al espejo y preguntándome: '¿Si hoy fuese mi último día de vida, querría hacer lo que voy a hacer hoy?'».

Steve Jobs In memoriam

ELMUNDO.ES

En 2001, Jobs revolucionó el mundo de la música con el lanzamiento de iPod, que se completaría con el lanzamiento de la tienda online iTunes. Ambos cambiarían los hábitos de toda una generación. El reproductor musical ofrecía la posibilidad de almacenar más de 1000 canciones y se integraba a la perfección con la tienda de música de Apple. «Tomamos la decisión de trabajar con la música porque todos la amamos, y es bueno trabajar con algo que amas. La música está presente en la vida de todo el mundo. Por lo tanto no es especulación, es un nicho de mercado que siempre va a estar ahí».

Steve Jobs In memoriam

ELMUNDO.ES

Ese mismo año Jobs volvió a la empresa que había fundado, Apple estaba pasando por unos momentos complicados. De nuevo como CEO de la compañía, centró sus esfuerzos en crear un ordenador sencillo de usar y muy centrado en el uso de Internet, y así en 1997 presentó su iMac. «Lo que la gente demanda es poder utilizar Internet desde su ordenador, sencilla y rápidamente. Los ordenadores viejos tienen procesadores antiguos, van muy lentos, y son muy feos».

Steve Jobs In memoriam

ELMUNDO.ES

En 1985 Jobs fue despedido de Apple tras algunos problemas con la cúpula directiva. Fue entonces cuando el inquieto Steve compró una pequeña división informática de Lucas Films y la convirtió en Pixar, con la que en 1995 revolucionó la industria de la animación con su película 'Toy Story'. En esta entrevista de 1996 en el show de Charlie Rose, junto al director de la película, Jobs habla de su papel en los estudios de animación, pero también aborda otras cuestiones sobre Apple, Microsoft o Internet. «Hay mucha gente que nos ve como una compañía de tecnología, pero también hay que decirles que somos una compañía de entretenimiento. Todo lo que he hecho lo he hecho por la tecnología. Han sido 10 años para llegar a esto».

Steve Jobs In memoriam

ELMUNDO.ES

Con una mente privilegiada que siempre intentaba ir un paso más allá Jobs revolucionó el mundo de los ordenadores. En esta pequeña entrevista de 1990 explicaba su manera de ver estos dispositivos, la idea con la que innovaría después el mundo de la tecnología. «Los ordenadores son como bicicletas para nuestras mentes, son la herramienta mas remarcable a la que nos podemos subir».

Steve Jobs In memoriam

ELMUNDO.ES

El novedoso ordenador de Apple superó las reticencias de los escépticos para cambiar para siempre el mundo de la informática. En un acto para repasar los primeros 100 días del Mac, Jobs reconocía el éxito de su producto. «Hace 92 días nadie nos daba garantías de nada, arriesgamos mucho innovando y ahora podemos ver claramente que nuestro esfuerzo ha dado frutos, ya que hemos cambiado el mundo de los ordenadores personales para siempre».

Steve Jobs In memoriam

ELMUNDO.ES

Otro momento crucial de la historia de la 'manzana' y de la revolución informática actual: La presentación del primer Mac. "Todos habéis visto fotos del Macintosh. Ahora me gustaría presentároslo en persona", dice Jobs segundos antes de extraer de una bolsa de lona el ordenador.

Steve Jobs In memoriam

ELMUNDO.ES

A través de sus famosas presentaciones de productos, en sus puntuales intervenciones en televisión o en su participación en señalados eventos sociales, los testimonios audiovisuales nos presentan un Steve Jobs animado, creativo, brillante y lleno de energía.

Como, por ejemplo, este raro vídeo de un evento de Apple de 1983, en el cual Steve Jobs presenta a un jovencísimo Bill Gates y a otros dos empresarios del sector en un peculiar "juego" cuando todavía duraba el 'romance' entre ambos. "Llevamos dos años trabajando con el Mac", dice el fundador de Microsoft. "Para crear un nuevo estándar necesitas algo que sea no sólo un poco distinto, sino algo realmente nuevo que capte la imaginación de la gente. Y el Macintosh, de todas las máquinas que he visto, es la única que cumple esa premisa".

jueves, 6 de octubre de 2011

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam

Steve Jobs In Memoriam